The Benefits of Pre-Trial Research
“Early” defined: Lawyers often consider jury research as a last step, after they’ve spent hundreds of hours and thousands of dollars on a case. At that point, with everything at stake, they realize the need for objective feedback. "Early” means finding out the truth sooner, before litigation costs soar, discovery closes, and clients’ expectations are cemented.  “Early” means using research as leverage. Instead of putting all your faith in a trial where the judge and six idiosyncratic jurors have all the power, “Early” means you have the power: To map out the best possible case, to bargain hard for early and advantageous settlement opportunities, and if the time comes, to present an air-tight case that resonates with what real people see and believe.

An EarlyJury survey is a cost-effective way to quickly understand how real jurors will view your case. Each EarlyJury report provides a wealth of analysis regarding the jurors’ personal opinions and reactions to each party’s case position. Not only will you understand, in an organized and empirical way, what real lay persons think, but you will be armed with information: Whether you are deciding to take an important case, need leverage for mediation, or are mapping out strategies for depositions, trial and jury selection, this is the kind of feedback you need sooner, not later.

Want to get your opponent to take you seriously during an early mediation? Show them what real people think about your case with an EarlyJury report.

  • Provide your client with a realistic evaluation that allows for effective risk management
  • No more posturing: Persuade your opposition with empirical evidence
  • Determine case value from the most convincing source: real people.
  • Discover which facts matter most to jurors: Find out early what will sell...and what won't.
  • Use survey results to identify the characteristics of best and worst jurors.
 

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